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Complete SEO Training Course

Summary
Length:
1 day
Price:
350 GBP excl. VAT
Studypace:
Full time
Training Provider:
Highlander Ltd plusHighlander Ltd
Location:
Training Method:
Startdate:  
London: 28/02/2012, 11/04/2012

About Complete SEO Training Course

adobe, online marketing, design computer training coursesComplete SEO Online Marketing - 1 day training course

Complete SEO is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to understand what SEO is and how to plan & implement an SEO campaign for their own website using internal resources or by engaging an agency.

Upon successful completion of this course, students will be able to build and implement an SEO strategy & action plan for their website guiding internal resources or managing an external agency.

This course is available on a regular scheduled basis at our London centre or can be run at your own location.

Need more information? Contact Highlander Ltd and enquire about this Complete SEO Training Course here.

Suitability and application

This Complete SEO Training Course is designed for:

  • online marketers
  • web executives
  • webmasters
  • agency account managers
  • campaign managers

Prerequisites: No knowledge of search marketing is assumed or required but candidates should have an appreciation of search marketing being a key component of an effective Internet marketing strategy. Candidates should have either attended the Intro to HTML course or have equivalent experience.

Introduction to Complete SEO Training Course content

This Complete SEO Training Course is designed to cover the following areas:

Unit 1 - What is Search Engine Optimisation

  • Why do it
  • What can it do for you
  • What can go wrong

Unit 2 - Site Structure

  • Accessibility and cross browser compatibility
  • Internal links and Sitemap
  • Structure of URLs
  • Files: Robots.txt, .htaccess
  • Redirects: 301 Redirects, non WWW traffic
  • Nofollow Attribute

Unit 3 - Content, Content, Content

  • An Introduction to Content Creation
  • Write for People
  • Avoid Duplicate Content
  • Keyword Density
  • Keep Content Current

Unit 4 - Links

  • Aim for quality
  • Community Participation
  • Link Directories
  • News Releases
  • Social Media

Unit 5 - Analytics

  • See what's working
  • Identify new keywords
  • Identify best content

Unit 6 - Warning - What to Avoid

  • You can get Blacklisted
  • No Shadow Domains
  • Careful with redirects
  • Keyword Stuffing
  • Hidden Text and Links

Unit 7 - Useful SEO Tools

  • Search Engine Watch
  • Google Toolbar
  • SEO for Firefox Plugin
  • Redirect testing Tools
  • W3C Validators for HTML, CSS, Links

Benefits of attending a course with Highlander

  • Adobe Accreditedhighlander, adobe, photoshop, online marketing training and courses in London
  • Real World Instructors
  • Online Learning Content
  • Printed Manual
  • 12 Months Support
  • Completion Certificate
  • Refreshments
  • Professional Venue
  • Friendly and Helpful Staff
  • Highlander Guarantee

Outcome / Qualification etc.

On completion of this Complete SEO Training Course delegates will be awarded with a completion certificate.

Expenses

The cost of this Complete SEO Training Course is £350.00 per delegate.

** Discounts are available if you are looking to book more than one course, or for more than one person - please contact us here for more information and for In House course pricing.

About Highlander Ltd

Highlander:  Adobe Authorised Training Provider for the Creative, Web & Marketing Sectors

Adobe training courses in photoshop, illustrator, indesign, web, 
creative, marketingHighlander is widely known as one of the UK's longest established and most successful training providers for the creative, web and marketing sectors. Highlander, which was set up in 1995, offers a wide range of classroom, blended and online learning programs and has facilities in central London and York.

Highlander help users get the most out of their software and provide Adobe training courses that combine classroom and online learning for Photoshop, InDesign, Illustrator, Acrobat, Flash, DreamWeaver, ActionScript, Flex, CSS, HTML, HTML 5,  Blender, SEO, Captivate and lots more.

Highlander deliver high quality services to a wide range of clients from SMEs through to large corporates, government depts, education clients and well known charities. The company is a former winner of awards over the years, including Macromedia "Training Partner of the Year", Oracle "Outstanding Partner Award",  and ColdFusion Developers Journal "Best Worldwide Training and Education" and has thousands of satisfied clients.

When you choose Highlander you get

  • Marketing collateral that is honest and accurately represents the services we provide.
  • Dates that run - we don't invent dates just to encourage you to call us.
  • High quality facilities - our rooms are professional, air-conditioned, well equipped and centrally located.
  • THE BEST trainers in the UK.  Our instructors are Adobe Certified, have a minimum of 5 years hands on professional experience and are assessed on every class.
  • Treated in a professional manner at all times.
  • A guarantee that if you aren't completely satisfied you can resit the course completely free of charge

Instructors
Over the last 15 years we have developed a network of the best trainers in the industry.  Our team includes former Adobe staff, as well as experts from a wide range of backgrounds who have one thing in common. Their ability to combine training skills, technical knowledge and real world experience.

Location and Facilities
Scheduled courses are run daily at our London centre, which is located just one stop from Kings Cross station and only a few hundred yards from Angel tube station. The training centre is within the well known Islington Business Design Centre which is a modern conference centre hosting and benefits from excellent front of house services, an in-house cafe / restaurant, full disabled access, and a comfortable air-conditioned training suite, not to mention an onsite car park and hotel.

adobe authorised training centreIf you are looking for a proven, cost effective and highly professional provider for your Adobe Training then you have come to the right place.  Highlander has helped thousands of people improve their Adobe product skills over the years. You could be next.

Adobe training courses Learn more about Highland and how their Adobe, Creative, Web and Internet Marketing Courses can help you here.


plus Show all courses with Highlander Ltd

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Contact information for Highlander Ltd

Highlander Ltd

52 Upper Street
N1 0QH London

Phone no: 0800 156 0777
Fax: 0870 330 9911
www.highlander.co.uk

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