HTML Emails using Dreamweaver and Photoshop

Basic computer literacy

Who should attend?

Graphic/Web designers, or people transitioning into an online marketing or website related job. This course is aimed at delegates with little or no experience of HTML, Dreamweaver or Photoshop. At the end of the course delegates will have created and built a professional working HTML email.

• How to quickly and easily design and build an effective HTML email
• Learn the specific display requirements for webmail and email clients
• Understand the various distribution options

Overview

• WebMail, Email Clients and Browsers
• Examples of HTML emails and e-shots
• Enabling your HTML email to be displayed correctly
• Distribution of HTML emails

Dreamweaver CS5 Overview

• Introducing Dreamweaver
• Simple preferences for HTML emails
• Learning the interface
• Dreamweaver Photoshop workflow

Photoshop CS5 Overview

• Introducing Photoshop
• Learning the interface
• Guides and layout techniques
• Typography
• Shapes
• Images
• Slices
• Slice definitions
• Image Optimisation and file types
• Generating HTML
• HTML Settings
• Photoshop Dreamweaver workflow

HTML Code

• Understanding HTML code
• Viewing examples of HTML code
• Specific HTML email requirements
• HTML exercises

Getting Started

• The design process – effective layout
• HTML email best practices
• Email marketing tips

Page Creation

• Create a new HTML page
• Modifying page structure
• Page Properties
• Inline CSS styling
• HTML 3.0 Styling (font tags)
• Test and preview the page

Working with Type

• Placing, typing and editing
• Formatting Type
• Styling Type with Inline styles and HTML 3

Working with Graphics and Images

• Overview of web-based image creation
• Sourcing, editing and optimising images
• Creating and manipulating graphics

Page Layout Using Tables

• Overview of tables
• Designing a page layout with tables
• Creating table structure
• Modifying and nesting tables
• Creating Image Spacers
• Formatting text, images and data in tables

Links

• Understanding links
• Creating links
• Creating email links
• Styling links
• Creating hotspot link on images

Testing

• Testing your HTML email
• Uploading images and sending the email (theory)

Distribution and Delivery

• Options - Email service providers
• Plain-text alternative version
• Tracking, click-through's, bounces and reports
• Anti-spam techniques

All courses authorised by Adobe and delivered by Adobe certified trainers.

Symbiosis offer a range of standard and bespoke courses for individuals and companies from our Authorised Adobe Training Centres located throughout the UK. Three training options are available:

• Public Courses: Our authorised Adobe courses are run from our training centres in Bristol, Leamington Spa, Leeds, London or Manchester
• Bespoke Courses: In addition to our listed Bespoke Courses, any of our Essentials or Advanced Courses can be tailored to meet your specific needs and run as a bespoke course. Please call for pricing
• Venue of your Choice: If preferred, a Symbiosis trainer can deliver our Adobe InDesign course at a venue of your choice using either your computers or our own mobile solution. Travel and expenses will be charged as extra

As part of your training package you will receive:

• Training from an Adobe Certified instructor at an authorised Adobe Training Centre
• A course manual 
• Refreshments throughout the day 
• 6 month post-training email and telephone support from your trainer
• A certificate upon completion of the course  

Symbiosis: authorised Adobe and Apple training courses

Since 1996 Symbiosis have been delivering authorised Adobe and Apple training courses  in the Midlands, Leeds, Manchester, Bristol and London areas.  

At Symbiosis the training is based on a wealth of ‘real-world’ experience and our aim is to provide appropriate, professional training in the use of the leading creative software packages - whether for print, interactive media, the web, video or mobile applications. Whether you are an individual or a company, Symbiosis's authorised status guarantees the quality of their training facilities and ensures you have access to qualified trainers, new computers, legal software, approved training materials and the provision of snacks and drinks.

Our aim - to provide great training at a competitive price from central locations, in the following areas:

            • Adobe Authorised Training Centre
            • Apple Authorized Training Center
            • Edexcel Approved
            • Filemaker Business Alliance Member
            • Quark Alliance Partner
            • Skillset Approved

Symbiosis - Look our Way... 

Whatever kind of training you are looking to achieve we can help you find your way, our accredited status can provide in-house team training to help you improve your working practice. We take pride in our authorised status and prior to accepting a booking, we take the time to check that a course is appropriate to your skill level and requirements.

Our commitment to quality means that we guarantee the following:

• Authorised Courses are limited to a maximum of 8 delegates
• All training is delivered by authorised instructors 
• All training is delivered using the most recent version of the software available (unless stated)
• Training is available on the Mac or PC platform
• Prices include a training manual

Click here to request information and learn more about Symbiosis