Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world.

Training courses

CIM runs over 120 public training courses which cover all aspects of the marketing and sales professions. Delivered by an expert faculty of experienced business people, these short courses allow you to learn new skills and update existing ones on a specific subject area.

Our marketing and sales courses have been grouped into 13 core areas that cover all aspects of the marketing and sales professions. See all subject areas.

Building capability for marketing and sales teams

Any one of our 120 courses can be delivered directly to teams of people within your organisation. We can tailor the training so that it addresses your specific needs and deliver it in a way that suits you.

However, CIM also offers bespoke in-company solutions that go far beyond just training. We offer a tried and tested process for creating high calibre training and development programmes:

• Scope – based on a clear understanding of your strategic objectives, we’ll help you put together a learning programme and identify any skills gaps in your marketing or sales functions
• Create – we will work with you to design an individual programme tailored to your needs
• Deliver - training can take place in a variety of ways: face to face in your workplace, at one of our regular venues or via CIMWorld, a virtual programme that allows delegates to learn directly from their desktops
• Evaluate – our team can help you set up a process for measuring the success of our programmes and the impact on your business

Professional qualifications

CIM professional marketing qualifications are recognised as the industry standard by employers across the world. Developed from the CIM Professional Marketing Standards framework and the Government National Occupational Standards for Marketing, they give you the knowledge and practical skills you need to excel in your role, which, together with your experience, is a powerful proposition for employers. You even have the opportunity to achieve Chartered Marketer status – a level you can only reach in the UK with The Chartered Institute of Marketing.

Make an enquiry here to learn more about CIM’s marketing courses

To request information from Chartered Institute of Marketing, please fill out the following details: