SEO for Web Content
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Summary
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SEO for Web Content
You already have a fantastic website.
But how do you make sure people find it?
There are a number of simple steps you can take to ensure that your website is ranked highly on the main search engines.
This course is your chance to learn them. In one day, you'll learn techniques to make your web pages attractive to visitors and search engines alike, including:
- how people search
- how search engines work
- how to write optimised copy.
This is a practical course, with plenty of exercises throughout, ensuring that you'll really be able to implement everything you learn.
Programme
- Which search engines and which directories are most important
- How people search
- How users formulate queries
- How users view SERPs (Search Engine Results Pages): ‘The Golden Triangle’/’F’ pattern
- How search engines work
- Content and copywriting
- How to mine for keywords
- Where can we put those keywords?
- Competitor analysis
- Site design issues
- Creating a search engine friendly design
- Preventing problems with the engines
- Navigation issues – making sure a search engine can move around easily
- Optimised coding
- Meta and other tags
- Search engine submission and registration
- Link building
- How link popularity works
- How to evaluate competitor sites
- Link acquisition tactics
- How to maximise existing links
- Using press releases
- Principles of link building – priorities for kudos / link reputation
- PageRank and how it works
- Giving outbound links
- Building a strong online community: blogs, RSS and XML feeds
- Accurate tracking for ongoing success
- How to stay out of trouble with the search engines
- The black and white hat dichotomy
- Spamming, gateway and hallway pages
- Cloaking and hidden content
- Avoiding unnatural linking (e.g. link farms)
- The potential damage of associating with undesirable ‘bad neighbourhoods’
- What's on the horizon?
- Future innovations that could affect your ranking
If you want to find out more about SEO for Web Content, you can make an information request below and the school will contact you with further information.
Who will benefit from this course?
Editors, writers, publicity and marketing staff who have a responsibility for web content and site design.
Your tutor
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
Outcome / Qualification etc.
Certificate of Attendance.
Expenses
Discounts and funding are available. Send an Information Request for further details.
The Publishing Training Centre
Excellence in training for the publishing sector
Celebrating 30 Years of Training Publishers
For over 30 years The Publishing Training Centre at Book House (PTC) has been firmly established as the pre-eminent training organisation within publishing. We provide high quality yet cost-effective training for publishers both in the UK and overseas. Previously known as Book House Training Centre, PTC is an educational charity dedicated to the pursuit of excellence in publishing.
The Publishing Training Centre grew from a small department at The Publishers Association and remains at the heart of the industry. All of our tutors are practitioners first and foremost, which means that they bring their real-world experience with them to the courses they teach, enriching the experience for students and making the courses more practical. PTC's work is overseen by a dedicated Board of Trustees, who have a broad range of experience and expertise in the publishing industry.
Offering over 70 short courses covering the complete range of publishing skills, as well as distance learning programmes and in-company training opportunites. PTC also cater for non-publishers who still need some of the core editorial skills.
We are always happy to hear from you with any ideas for a course, or from potential tutors!
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The Publishing Training Centre
Request information - obligation free
Contact information for The Publishing Training Centre
Phone no: 020 8874 2718 
To request information from SEO for Web Content, please fill out the following details:
